Bounty is a single-service marketing lab that’s laser focused on earning podcasts predictable compounding growth.
......or any other CPSH*%@T.
NO CPAs
NO CPCs
NO CPMs
We help podcasts top the charts by growing their audience without the guesswork.
Pay for what you get. Pay for results.
How do we do it?
All we need to get started is a link to the podcast. No need to create, upload, or review any assets for our ad placements; content is either pulled directly from what you’ve published before or carefully generated using AI. The results are visible directly through your show’s media host, 3rd party measurement providers, and natively on the podcast charts.
Because you’ve done it all before, but you’re still not getting the visibility you were promised. Rewarded ads fill that gap in your flywheel. These opt-in ads are highly effective at not only increasing user engagement, but also fostering a more positive connection between hosts and listeners because they offer immediate value through tangible rewards.
We keep things simple; we run rewarded ad campaigns that are optimized to boost subscriber velocity and incentivize listenership. We focus on these two conversion goals to secure your podcast’s spot on the charts and the visibility you’re after.
Why rewarded ads?
What do we need from you?
Methodology
Rewarded Ads
Ad Design
Dynamic Script
Our Dynamic Script ads selectively capture the most compelling 15 seconds of a podcast, turning them into a full-screen, read-along experience. This format teases the essence of an episode, mirroring the quick and engaging content consumption-style popular on social platforms, further nudging listeners towards deeper exploration and engagement with the podcast.
of consumers rely on captions to watch videos on their phone
92%
50%
Source: Verizon & Publicis
of people consume content with the sound off
Engineered Optionality
Choices presented to users are intelligently designed to optimize interaction, continuously adapting to enhance the appeal of different reward types.
Adaptive Call-to-Action Buttons
CTAs are dynamically tailored to either promote specific episodes for increased listenership or encourage follows to boost show visibility and chart performance.
in
10
9
Ad Design
Discovery Carosuel
Inspired by the fact that 90% of audiences listen as a way to educate or entertain themselves, the Discovery Carousel format enriches the podcast listening experience by presenting key insights through a series of interactive, AI-generated cards. These bite-sized snippets encourage a deeper dive into the podcast’s content.
say learning and entertainment are the two main reasons they listen to podcasts
Source: Pew Research Center
BOUNTY
A/B Creative Testing
Generated episode highlights are constantly being adapted to arrive at the best performing combination for each target demographic.
Your show’s most
scroll-stopping moments
Curated and summarized with AI
a
Interactive
Publishers &
Ad Placements
Curated Networks
Bounty redefines podcast advertising with bespoke rewarded ads that launch programmatically as episodes go live. Our unique formats, tailored specifically for podcast listeners, complement our strategic partnerships with high-value publishers, steering clear of generic and video-only placements in games.
Our combination of formats and publishers is practically untapped for the podcast industry, enhancing listener engagement and maximizing campaign impact.
Unlock Paid Features and Subscriptions
Offer those who opted-in the chance to try premium features, or extend their trials on apps where your listeners are learning a language, streaming music, finding directions, or editing photos.
Access Premium Content
Listeners can unlock a variety of premium content, from detailed media reports and paywalled articles to exclusive audiobook chapters and discount coupons.
Connect to the Internet
Build a strong relationship with listeners by enabling them to do the things they care about most. Whether it’s single-use like at a mall, or time bound like on a week-long cruise, these incentives are engineered at high-touch points to maximize brand discovery and loyalty.
Interest-Based
Targeting
Fongo
Topps
TruConnect
Sweatcoin
MeetMe
Publishers
We work with select publishers which attract a wide variety of audiences that we can target as you choose. Listeners engage with your podcast on their native podcast streaming app.
Apple Podcasts Spotify Castbox Podbean Overcast Player FM Pocket Casts Castro
We focus on one thing and we do it really well.
Disclaimer: The podcast hosts, networks, shows, and publishers in this presentation are for demonstration purposes only. No endorsement or partnership with any person or entity is implied unless explicitly stated. Some images are conceptual mock-ups designed to showcase our promotional capabilities.
Ready to reward your listeners?
Claim your campaign.